Four Top “Hard/Soft” Benefits of Aromatherapy with Essential Oils

Posted by Pame Labrador on

To some people, aromatherapy seems like just a fad or something you do “just because stuff smells nice.” But there are inherent benefits to using essential oils for aromatherapy to improve spaces, and even enhance our holistic health.

We call these “hard/soft” benefits because they are uniquely a blend of conceptual, intangible benefits and real health benefits – they have an unknown or ethereal component, but they also have an element that is grounded in actual medical science!

Think about these excellent benefits of using essential oils in your home or living space to provide therapeutic aromatherapy.

Essential Oils for Aromatherapy: Setting the Stage

One of the so-called “soft benefits” of aromatherapy is that it changes the experience that you have when you step inside the space.

For example, if you’re staging a property to sell, many agents will tell you that having a different scent in the building can increase the sale price.

Now, the hard benefit that goes along with that is research indicating that aromatherapy helps with depression. It helps because of a very complex chemical mix in how we process experiences, and how our physical noses and brains work, sending scent signals through our central nervous systems. So you can see how you might call that both a “hard” and a “soft” benefit – it’s a neat idea, and it can help.

Making Unpleasant Experiences Pleasant

This goes along with the above idea, but let's take it one step further.

When you go into a warehouse or library or someone's home, do you want it to smell musty and unsanitary, or clean and fresh?

For example, some of the best retail companies in your community are using essential oils for aromatherapy to bring pleasant, comfortable smells to their restrooms or elsewhere in a building.

Again, this seems like a small detail – but when you run the numbers and look at the money, aromatherapy is providing a hard benefit, providing a profit. That's because the comfort that a welcoming smell offers is more than just a cool idea or a little detail. Going back to the first point, it sets the stage for different experiences, and even different health outcomes, which leads us to the next point.

Alleviating Aches and Pains

Another dual benefit of aromatherapy – it alleviates stress and anxiety, and as a hard benefit, it can help to relieve headaches and muscle aches.

When you think about this, you start to get a better idea of how our body is balanced and designed. Those little details that we experience have an actual impact on our health and well-being.

A Sanitized Space

People often use essential oils in cleaning products to clean. Oils like lemon and peppermint and others have some astringent and sanitary properties. Then you walk in, and you smell the area, and you know that it's clean when you smell the oil. So again, we’re combining the psychological effect of sanitation with the actual scientific cleaning effect.

All of this is really interesting when you stop to think about it, but it shows you that aromatherapy with essential oils is actually providing an excellent return on investment for lots of buyers. Check out our whole collection of essential oils and apply these ideas to your home or business.


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